GM Business & Lifestyle: To Be Someone and To Have a Lot To Be Someone and To Have a Lot ================================================================================ PhD Radovan Bigovic on 14/07/2010 14:11:00 The effort to produce and spend more has become the purpose of living. This kind of consumer’s ideology can only survive on the basics of hyper-individualistic ethics. To have a lot has become more important than to be someone. A man has become the slave of his possessions spiritually depending on them and not vice versa. The work is getting more and more inhumane and tiring, while at the same time one lifestyle has been created – life without joy and appearance of a market character of people (E. Fromm). When thinking about ecology, this kind of living produces horrifying exploitation of nature without any concern for other forms of life which depend on nature itself. When observated from the social and economic point of view, this lifestyle means that greedy minority, driven by its passion for possessing, occupies constantly enlarging wealth, while on the other side, majority of people are becoming poorer at the same pace. Basicly we have luxury on one side and poverty on the other. On one side the rich do not know what to do with the wealth they own, and on the other millions of children die due to lack of basic life necessities. Idolising economy, identifying person’s progress with his/her economic progress, diminishes the importance of every moral, spiritual and cultural value. Human being is sacrified for economic wealth. It is outrageous to have the Market determining human personality and character. Legality and business ethics, voluntary self-abnegation, love and comradeship are no longer moral values. They have become essential for world’s survival. A new vision and life perspective are necessary... You can read the text in full here