Zvezdan Horvat
B2B: zanemaren aspekt prodaje
Dugoročno orijentisana, strategijska, kompleksna prodaja organizacijama. Sve to se podrazumeva pod pojmom B2B, tj. kako da jedna organizacija prodaje drugoj. To je oblast s jedne strane pomalo zapostavljena, a s druge veoma aktuelna, jer mnoge organizacije i ne vide krajnje potrošače.
Success Comes From the Inside
Is a brand formed based on external or internal marketing? This dilemma might be disputable since it depends on the person answering it. Nevertheless, lets try and answer it reasonably... ...Detalji o autoru
Zvezdan Horvat
Managing Director, Adizes Southeast Europe Senior Associate Adizes Institute Santa Barbara